Netflix to open new Physical Locations...!?
https://www.bloomberg.com/news/articles/2023-10-12/netflix-to-open-stores-where-fans-can-play-shop-and-eat-in-2025?leadSource=uverify%20wallTo be more like a Themed Bar and Grill with a Souvenir Shop and an "Escape Room"/Experience attached.
actually not a bad idea.
Netflix Inc. plans to open new destinations where fans can immerse themselves in the worlds of their favorite TV shows, shop for clothing, eat themed food and maybe even try a Squid Game obstacle course.
Dubbed Netflix House, the venues will feature a mix of retail, dining and live experiences, according to Josh Simon, the company's vice president of consumer products. The streaming TV pioneer plans to open the first two in the US in 2025 and then expand the concept around the world.
I didn't do the Stranger Things Experience when it came to SF, but I could see that being a cool reason to keep vising the place, especially if the food and drinks are beyond decent.
Not only can they advertise the latest and greatest things they have to offer on the streaming platform, but they could have a small arcade area to boost the awareness that they also have games on the mobile platform. They can sell all the merchandise from their "Netflix Originals" and other popular programs.
Then plan on having a rotating "Experience", such as a Squid Game challenge, or Stranger Things Experience, (a few made up ones) Wednesdays Halloween Haunt, Locke and Key Interactive Escape Room, One Piece Playhouse (take picks with life size characters in set locations), World of The Witcher, Warrior Nun Training Grounds.... or countless other "experiences" based on Netflix properties.
edit: The House of Ushers New Years Eve Masquerade Ball (one I would very much look forward to. lol)
They could even have Movie/Show premier Dinner Parties, where they serve special themed items, and debut a certain show/movie hours ahead of the debut on the streaming platform.
Meet and Greets, Cos-Play events, and even Character/Actor signings.
For years, media companies have used theme-park rides, costumes, toys and other consumer products to promote their characters and generate additional cash. This business is new to Netflix, whose marketing efforts have sometimes been criticized as inadequate by film and TV producers. Management views Netflix House more as a way to promote its titles than as a meaningful source of revenue, at least for now.
"We've seen how much fans love to immerse themselves in the world of our movies and TV shows, and we've been thinking a lot about how we take that to the next level," Simon said in an interview.
Netflix House will have rotating installations, including ticketed shows inspired by popular series and restaurants featuring food from unscripted shows. The food and drinks will range from fast casual – think burgers and fries – to more high-end dining, desserts and spirits.
Not a bad idea at all if they can pull it off.