I know that I'm joining the chorus here, but seriously-- the mobile game industry is just stupid. I heard some snippet on somewhere about the massive amount of money King was making, not on whales or people paying to play, but on ADS. In game ads.
Well, here's the thing: what are those ads for? There for other mobile games and apps, which because of the overcrowded marketplace have to spend substantial amounts of money on ads in order to get noticed. Where do these advertisers get the substantial amounts of money for advertising? Why, from the revenue that they are going get from in-game ads. Whose paying for those ads? Other app/game developers, of course!
So the breakdown is that a game makes money from ads, which is paid for by other games, which make money from ads, which is paid for by other games, and so on and so forth.
Oh yeah, this is rock-solid economics right there! There is NO WAY anything can go wrong with this business model, no sir-ee bob! Ponzi scheme? Schmonzi scheme!