Directs are always like timeshare presentations, but this one's literal.
http://www.nintendoworldreport.com/news/52831/animal-crossing-direct-to-air-thursday-morning
We're about to get the hard pitch for Animal Crossing: New Horizons.
An Animal Crossing Direct presentation will air on Thursday, February 20 at 9 a.m. Eastern time, 6 a.m. Pacific, and 1500 CET. It will run for approximately 25 minutes.
The presentation is timed to happen one month to the day of New Horizons's release.