You know, what I don't quite understand is why I don't see more indie devs out there marketing their games. Is it really Nintendo's responsibility to do marketing or PR for specific wiiware titles?
Alright, let's say for a moment that Nintendo itself is completely not responsible for ensuring the awareness of particular WiiWare titles. They have a role to play, but let's assume they don't. Where, then, do these companies go for exposure? According to MegaByte, it's very difficult to get review codes out of NoA, so they probably can't send review copies to internet reviewers. Internet ads are a possibility, but those can be expensive, and let's remember that WiiWare developers don't get see any money from their game unless they sell a certain undisclosed number of downloads. Depending on the size of the company, that's a major investment when there aren't great odds that you'll see a significant return on your investment, especially with folks tending towards ad-blocking programs these days.
So what's left? Go around the internet posting on forums? We've actually had at least one developer do that on these very forums. Begging podcasts to let you on to spam your product? Put up a demo version? Yeah, good luck with that considering Nintendo only relatively recently
allowed you to have demos, and they don't advertise those either! The point is that it's very difficult for these smaller developers, who are the very people Nintendo stated it was creating WiiWare to appeal to, to get any kind of media exposure.
You ask why Nintendo should have a role in the advertising, and I point to the Playstation Blog and Xbox Live's Major Nelson. On any given week, I can think of at least two places on the Playstation Blog where you can find out what PSN titles are coming out and a brief summary of what they're about ("The Weekly Drop" and "Today's PSN Store Update"). Sometimes, if a PSN title is especially notable, there will be a blog entry with information and screenshots from the developers. Hell, if a game is especially notable or maybe flagging a bit on sales, the PSN will have
sale prices, which are
also posted on the Playstation Blog. When was the last time you saw sale prices on WiiWare?
Those are all things Nintendo
DOESN'T do, and that's why (along with Nintendo
allowing the general perception of the service to become that it's not home to quality games) WiiWare is IMO a failure on Nintendo's part despite the relative handful of good games that have graced the platform. If you want to know what's coming out on WiiWare in a given week, all Nintendo can be
bothered to do is send an obligatory email several days after the fact. That's not good enough.