Majesco's cel-shaded boxing game will ship on January 28. Video footage of the game will be included on the Zelda bonus disc.MAJESCO'S 'BLACK & BRUISED' GOES GOLD; ON SCHEDULE TO SHIP JANUARY 28
Cartoon-Style Boxer Supported by Integrated Marketing Campaign
EDISON, NJ, January 21, 2003 - Bringing wacky humor and over-the-top arcade-style boxing to the PlayStation®2 computer entertainment system and Nintendo GameCube(tm), Majesco, one of the fastest-growing publishers of interactive entertainment, today announced that Black & Bruised has gone gold and will ship to stores January 28. Supporting the release of the title is an integrated marketing campaign highlighted by strategic cross-promotions including a national mall tour and in-store kiosks.
"The developer of Black & Bruised, Digital Fiction, has done a superb job of blending humor and back story, with solid mechanics and cel-shaded graphics, to produce a unique product that is certain to captivate players," said Ken Gold, Vice President of Marketing for Majesco. "Our comprehensive marketing campaign utilizes a wide array of marketing vehicles, each designed to heighten consumer awareness and build excitement for Black & Bruised."
Elements of Majesco's Black & Bruised marketing campaign include:
Nationwide In-Store Kiosks
PlayStation 2 in-store kiosks will feature a Black & Bruised consumer demo from mid-January though March. Additionally, footage from the game is also appearing on Sony's merchandising video in select outlets.
GameLive Mall Tour
A 12-city tour kicks off in February and runs through March providing consumers the chance to play Black & Bruised and win prizes.
Nintendo Pre-Sell Tie-In with The Legend of Zelda: The Wind Waker
Black & Bruised game video included on a free Nintendo compilation disc which will be distributed to all consumers who pre-order their copy of The Legend of Zelda: The Wind Waker for GameCube.
PlayStation 2 Consumer Demo
February issue of Official PlayStation Magazine includes a Black & Bruised demo on its consumer CD.
Channel "M" Arcade TV
Black & Bruised game play video runs throughout February in 150 arcades across the country and game brochures with a $5 mail-in product rebate will be distributed.
Multi-Tiered Print Campaign
Three different ads appear in January and run through March in all major gaming publications and in teen-oriented magazines such as Spin, Wizard, and DC Comics; Free two-sided Black & Bruised poster collated into January newsstand issues of PlayStation Magazine.
Official Black & Bruised Website
Comprehensive website includes game info, movies, screenshots, downloads, contests, and more; Registrants at www.blackandbruised.com can request a free PlayStation 2 consumer demo.
DC Comics Retail Cross-Promotion
$5 instant savings coupons for key retailers inserted into April cover issues in the teen line. Includes more than 30 comics and a circ of 1.5 million.
About Black & Bruised
Developed by Digital Fiction, Black & Bruised is an over-the-top, arcade-style boxing game that combines wacky cartoon humor with thumb-twitching boxing action. Cel-shaded graphics and off-the-wall special effects create an experience similar to a fast-paced cartoon episode. Detailed facial animations convey a boxer's mood and reactions, while real-time damage indicates injuries over the course of a fight.
About Majesco
Headquartered in Edison, NJ, with offices in the United Kingdom, Majesco was founded in 1986 and is a leading international developer, publisher and distributor of interactive entertainment products for the Xbox(tm) video game console from Microsoft, PlayStation®2 computer entertainment system, Nintendo GameCube(tm) and Game Boy® Advance systems, as well as the personal computer. Included among these are Majesco's recently released multi-platform, supernatural action/thriller, BloodRayne, and Black & Bruised, an over-the-top cartoon-style boxing game, scheduled to ship on January 28. Majesco can be found on the World Wide Web at http://www.majescogames.com/.
Topic: Black & Bruised Goes Gold (Read 2077 times)
