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I think the idea is that if someone tries SSB for the first time on the VC and likes it it will make them interested in the new SSB game coming out. It's kind of like a demo or shareware game or sorts.
Well that wouldn't work though. As much as I like SSB, the gameplay and especially the graphics haven't aged very well, plus there are way fewer modes/stages/characters/options. Melee is a classic, and will age well no matter what. But anyway, like you say happened to you, people might be turned off by Brawl just because of SSB64.
This wasn't an issue with Mario, since SMB3 is one of the best games ever made, so they didn't need to worry that people would pass on Galaxy. And also, it's a 2D game. There's a big difference in play styles. If someone just looks at SSB64 and Brawl,, they look very similar, and if their experience isn't very good with 64, they'll probably pass on Brawl.
I do have a few questions though, Ian. How could you possibly not like the original and then love Melee? Sure, there were a few refinements, but at its core they're basically the same game with the same gameplay. I don't know how you could have such a different opinion of them. And also, if you'd played the 64 version you would basically know the controls already. There were a couple of new moves, but nothing significant.