The 3DS Download Card Mark-Up Absurdity3DS
by
Danny Bivens
- 4:29 A.M.
Total Comments: 59
How in the world can digital copies cost retailers more than packaged copies?

The next wave of a completely digital Nintendo future has just started in the Land of the Rising Sun. The release of both New Super Mario Bros. 2 and Oni Training on the Nintendo 3DS have helped usher in this era but not without a few hiccups. When it comes to the price difference between the physical versions and the digital version, there is a disparity. Probably not in the way that you would assume, either.
I used to live in the United States, so I have a pretty good idea of how pricing on game software usually works there. Games are typically what the suggested retail price is and that’s that. In Japan, it’s a completely different ball game. For example, the list price for New Super Mario Bros. 2 is 4,800 yen ($61) and Oni Training is 3,800 yen ($48). If you purchase the titles directly from the eShop, you’re going to be paying the exact price no matter what. If you opt to get the packaged versions, you will typically be paying less money. At my favorite local electronic store in town, I can go out and buy NSMB2 for around 4,100 yen, 700 yen less than the list price! You would think that this would also apply to the digital download card that the store carries as well, right? WRONG! From my experience today, I can tell you that definitely is not the case. Of course, I can only report on the store that I went to, but from other articles I’ve read online, this is not just a local issue at my store, but an issue occurring all around the country.
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