Rick Powers comes out of his months-long siesta to wax poetic about The Console Formerly Known As Revolution.

I haven’t seen this many people with their heads buried in the sand since the “Cartoon Wars" episode of South Park.

Of course, I’m talking about Nintendo’s Public Relations team, who were tasked with the unenviable duty of not only justifying the new name of their next console, but stretching their Jedi mind powers in every conceivable way. Unsurprisingly, they’ve been less than convincing, largely because it seems that they themselves are not yet convinced, reduced to spouting the company line and waving their hands like Alec Guinness. Yes, a lot of product names sound silly when you first hear them, and I see where Nintendo is coming from on that front. TiVo and Google are nonsensical, but there are so many differences that it’s hard to begin explaining them. But that’s my job, so here goes.